About The Marx Group

The Marx Group delivers well-devised branding and marketing campaigns to drive sales, increase market share and grow your business.

The Marx Group is a full-service business strategy and marketing communications firm offering a diverse range of marketing services, including business development strategies, lead generation programs, customer retention processes, online marketing, advertising, public relations, collateral, tradeshow programs, and interactive design.

TMG began as an advertising and marketing agency in Southern California in 1982. Now based in San Rafael, we have creative and account teams in New York, Chicago, and Los Angeles. Our team members, each with a strong, proven track record, include strategists, account managers, public relations and media specialists, and an award-winning creative group for both print and on-line programs.

Tom Marx

tmarx@themarxgrp.com

Tom Marx, President and CEO, speaks to the heart of effective business growth management - from the viewpoint of expert strategic marketing. As chief strategist, head of client services, and creative director, his knowledge of business-to-business and consumer marketing and advertising spans 25+ years. Tom brings a depth of marketing expertise from many industries, including automotive and heavy duty parts and services, motorsports, computer hardware and software, telecommunications, broadcast, real estate, financial services, and resort property management.

He was a professional auto racer, owned a repair shop and started a parts business. Tom has been in the pit and speaks the language of the shop floor. He doesn't just talk about the automotive and heavy duty aftermarket - he lives it. Tom is also an active participant in many organizations, including Vice Chair of the Marketing & Member Relations Committee (AAIA), 1st Vice President of the Automotive Communications Council (ACC) and Automotive Aftermarket Industry Association (AAIA), and Specialty Equipment Market Association (SEMA).

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Kerri Petersen

kpetersen@themarxgrp.com

Kerri Petersen is our Vice President of Marketing and Creative Services. Kerri works to develop and execute strategic marketing plans and programs, guide and direct overall media strategies, communications programs, public relations and editorial opportunities, and advertising programs. She also manages the development and production of promotional and collateral materials, websites, and is active in all client communication. Kerri holds a degree in International Business. As a former foreign exchange student, Kerri is also fluent in Spanish.

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Gary McCoy

gmccoy@themarxgrp.com

Gary McCoy, our Public Relations Director, has 20 years of experience in marketing communications and public relations, with over 10 years of work in the automotive aftermarket. Having worked as a journalist in radio news and as a magazine and newsletter editor, he provides clients with hands-on expertise on how to successfully work with the media. Gary is also the founder of Fairway Communications.

Gary is a regular contributor to Aftermarket Insider magazine produced by the Automotive Aftermarket Industry Association (AAIA), as well as Aftermarket Business magazine and was recently published in the Wall Street Journal.

Leslie Allen

Lallen@themargrp.com

Leslie Allen is the most recent addition to The Marx Group, joining in June 2008 as Client Manager/PR Manager. Known in the automotive aftermarket as the quintessential "go to" person for "make it happen" public relations and on target marketing consultation, Allen brings a new and welcome dimension to The Marx Group.

With a 12-year marketing and public relations background in the specialty aftermarket, Allen has worked with the top performance, restoration and appearance product companies in the industry - K&N, Mr. Gasket Company, MAHLE Motorsport, AMP Research, Rancho, Cherry Bomb, as well as, assisting in the launch of new companies and products with a wide range of budgets and goals.

Specializing in media relations, event management, account service and creative marketing strategy, she has a long record of success built on long-term relationships with the endemic automotive press and industry leaders, and the execution of marketing and public relations plans that build immediate results.

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Gloria Medina

gmedina@themarxgrp.com

Gloria Medina, our Marketing Coordinator, is our behind-the-scenes support person. Adding depth to the marketing services provided to clients in the Aftermarket, Gloria brings with her experience in event management, media purchasing and a strong financial background. She has a BS degree in Advertising from San Jose State University and is fluent in Spanish.

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We are particularly proud of our award-winning creative team, headed by creative director/copywriter Laurie Heaven and art director Pam Zarrella, and interactive guru Alejandro Levins. We have combined an in-house team with a task force of outside creatives. This allows us to provide outstanding creative execution for almost any type of project, including lead generation, direct mail, promotions, advertising, sales support programs and materials, website and interactive programs.

Our media team has over 35 combined years of experience with media planning and implementation and is scalable to any size budget. Our leverage with media allows us to create extremely effective media buys when leveraged with a PR campaign, and can bring outstanding and measurable results for our clients.